At the heart of every project is sound advice and a holistic approach with a focus on sustainability. Together, we define your goals and wishes, and tailor everything to meet your individual needs. Following a comprehensive needs assessment, I offer you a targeted action plan along with recommendations for selecting the right platform and designing the framework of your event – all aligned with your target audiences and brand strategy. This includes, among other things:

• Competitive analysis
• Target group definition and customer engagement
• Needs assessment
• Live strategy
• Platform selection
• Location scouting

Whether it’s a trade fair appearance, corporate event, or industry gathering – behind every successful event is strong project management. I take on the complete planning, coordination, and execution of your trade fair or event projects – from the initial idea to successful delivery.

Goals first, then the concept

Only once we’ve defined your goals together will a concept be developed – one that is precisely tailored to your needs: from selecting the right type of event and platform, to design, and the development of all supporting measures.

Taking your defined goals and requirements into account, I create the blueprint for your project. I plan and coordinate all relevant actions and service areas from a single source. In doing so, I can draw on an extensive network of experts and service providers at both national and international levels.

I offer, among others, the following components for the successful realization of your vision:

Measuring the success of marketing events should involve a combination of quantitative and qualitative data. It is important that KPIs are clearly defined from the outset and that both the short-term and long-term effects of the event are taken into account. Successful marketing events are based on a precise analysis of the participants, their behavior, and the results generated.

I am an expert in measuring the success of marketing events and support companies in optimizing their events in a targeted way and making their success measurable. With my expertise in the development and analysis of KPIs, I enable an accurate evaluation of an event’s impact and help maximize the return on investment (ROI).

I rely on a solid combination of quantitative and qualitative measurement methods. Through precise tracking technologies and sophisticated monitoring tools, I provide data-driven insights that ensure the long-term success of marketing events.

As early as the planning phase, you have the opportunity to work with me to analyze and improve existing lead processing workflows – or even set them up from scratch. Smooth collaboration between marketing and sales, along with well-functioning CRM systems, is the foundation for sustainably refinancing your investment. Thanks to my many years of experience in marketing, I am well-versed in the most common CRM systems and can begin the analysis immediately, offering tips on how and when to follow up on your new leads.